Customers do not just buy things in random. The truth is, potential buyers follow a certain pattern when they enter the store or purchased a product. More often than not, most retailers missed these behavioral cues that result to missed sales opportunities.
If you are in the process of designing your next store, here are some tips that would surely help not only make your store visually appealing but also boost your store conversion:
- Make your storefront interesting
Your storefront is considered as one of the most important parts of your retail space as it is where the customers will decide if they will come in or not. Trusted interior design companies in Dubai strongly suggest to make it a stand out. Potential customers should be given a glimpse of what’s inside to pique their interest. You also need to pay attention to your signage. Be sure it is readable and eye-catching.
- Follow the right-hand rule
There is one thing that most customers have in common – they always turn right when they enter a store. Given this consumer behavior, you need to place your most in-demand products and features in this section. That way, the customers will see it first when they enter the store and check it out. This corner should also stand out in a way that it would highlight the products in order for the customers to check out the items. Right placement and lighting can help you emphasize this corner.
- Be mindful of the fluidity
Once the customers turn right, you need to ensure that they move around the store to check out other items you are offering. According to a design experts specializing in retail fit out in Dubai, the retail store layout should be designed in a way that the customers are subtly led around the store to see more of the offerings and increase the chance of purchasing an item. One way to do this is creating focal points within the store that would lead them to the checkout area.
- Sustain your customer’s interest
You need to remember that customers are prone to changing their minds, especially when you lose their interest. Prevent that from happening by putting decorative merchandise on the wall that would sustain their curiosity. The point of these decors is not to sell the items, but to keep their attention away from the exit points.
- Make your customers buy more
When the buyer reached the end of the store, it is likely that he/she will be purchasing an item. But you can still convince them to buy more by putting items on the counter. This can encourage last-minute purchases.